What do the Google policy changes mean to its users? Mainly their data privacy, the new policy enables Google permission to search more of your personal data than ever before. For example the new policy allows Google to track a person via GPS if their mobile supports it, device-specific information such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number are all collected.
Along with this information, it will also be possible for Google to collect and store the following data in what they call “Server logs”.
- Details of how you used their service, such as your search queries
- Telephony log information such as phone numbers, calling-party numbers, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls
- Internet protocol addresses
- Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL
- Cookies that may uniquely identify your browser or your Google Account
Essentially Google’s goal is to build a profile on how you use its services, when the time comes to agree the policy, we recommend its read and understood before accepting. Be aware that due to the policy covering all of Google’s services choosing not to accept the agreement will render you unable to use sites such as Gmail, YouTube and BlogSpot as these are all Google owned.
With this in mind when it comes to the changeover you have to consider what is more valuable to your company, the ability to use Google services or keeping your companies browsing and personal data private, all services record data to a certain extent however not in the same way Google plans to.
The question is; what is the value of your organisations privacy – do the free services Google offer equate to the value of your privacy?